Mercedes-Benz Is Marking Down 2025 EV Prices by Up to $15,000

Mercedes-Benz pushed hard into electrification, but the road has not exactly been a silky autobahn cruise. It has been more like driving a luxury sedan through a hailstorm: impressive engineering, sure, but plenty of dents along the way. After a difficult 2024, the German automaker is now dangling serious discounts on several of its most expensive electric models. For shoppers who have been eyeing an EQS or even the ultra-luxurious Maybach EQS SUV, the timing may finally feel less like a waiting game and more like a clearance event.

According to a report from Cars Direct, Mercedes-Benz electric vehicles had a rough year in 2024. Sales of the EQB were down 36%, the EQE fell 39%, and the EQS dropped a steep 52%. That is not a minor stumble. It is the kind of slide that leaves dealership lots feeling like a party venue after the music stops: the balloons are still up, but nobody is dancing. In response, Mercedes-Benz sent a bulletin to dealerships offering direct incentives on several EVs, with discounts ranging from $8,000 to $15,000.

The Discount Breakdown

The current offers are not limited to obscure trims. Mercedes is marking down some of its most visible electric nameplates. The AMG EQS Sedan, for example, carries a manufacturer incentive of $15,000 in some areas. With a starting MSRP around $148,700, that works out to roughly 10% off before a buyer even starts negotiating. The AMG EQE Sedan is discounted by $10,000, while the AMG EQE SUV gets an $8,000 reduction.

The EQS 580 SUV has reportedly been discounted by $10,500, and the big headline is the Maybach treatment. The EQS 680 Maybach is the brand's electric flagship sedan with a starting MSRP of $181,050. A $10,500 discount may sound like a drop in the ocean at that price, but on a vehicle this exclusive, the discount is a bit like spotting a unicorn wearing a monocle: rare, slightly absurd, and impossible to ignore.

Why the Maybach Discount Matters

Luxury flagships rarely get discounted this aggressively. Historically, Maybach vehicles are positioned as low-volume, high-margin statements. When Mercedes starts trimming six figures plus luxury EVs, it signals that inventory is not moving as quickly as the company would like. The EQS 450 Sedan and EQS 580 Sedan can both be found around $13,500 cheaper, bringing their prices down by about 12%. For a buyer, that is real money, not just a token gesture.

The discounts are coming directly from Mercedes as a Mercedes Incentive Bonus, which means they can often be combined with local dealership offers. That is where the real opportunity hides. If one dealer is not advertising much of a break, it may be worth calling another. EV inventory is sitting around like a stack of unread luxury magazines, and Mercedes appears ready to clear the shelves.

Is Now the Time to Buy?

Heading into 2026, the luxury EV market remains competitive, and Mercedes is not the only automaker trying to move metal. But for anyone who has watched the EQS family from a distance and winced at the window sticker, these incentives change the math. A $15,000 reduction on an AMG EQS Sedan is a meaningful 10% haircut before negotiation. A $13,500 reduction on the standard EQS sedans pushes them closer to realistic premium-EV territory rather than fantasy-land pricing.

None of this changes the fact that the EQS and EQE are still expensive vehicles. But the gap between wanting one and affording one has narrowed, at least for now. Buyers should treat these discounts as a starting point rather than a finish line. Ask about stackable incentives, check multiple dealerships, and do not assume the advertised bonus is the best possible deal. In a market where EV inventories are piling up like driftwood on a beach, patience and a little negotiation can go a long way.